What we talked about
Tifany Mazza joins us on The PreVetted Podcast for an inspiring conversation about building a meaningful career in digital marketing, transitioning into entrepreneurship, and staying relevant in one of the fastest-evolving industries in the world.
Show notes
Tifany Mazza launched her agency tykio. not from a business plan, but from an ultimatum she gave her own boss: either give me room to grow, or I become your first client. He chose the latter, and tykio. was born. Growing up with a father who worked in AI two decades before it became a buzzword, Tifany built a career that fuses deep data fluency with an insistence that branding is not optional, it is what makes performance marketing work at all.
What we covered
- Tifany’s entrepreneurial instincts started at age seven selling juice to neighbors and at eleven making and selling handmade soaps at school, founding an agency felt less like a leap and more like the only natural move for her.
- Her global client work across Latin America, Europe, and Asia taught her that marketing strategies cannot be copy-pasted across borders: social media habits, consumer behaviors, and communication norms differ so sharply that each market demands its own approach.
- She makes a case that focusing exclusively on performance metrics and last-click attribution causes marketers to kill the very campaigns responsible for their results, a branding campaign that generates no direct purchases may be the reason search conversion rates improved.
- The hardest part of building tykio. was not winning clients; it was scaling without letting quality slip. Delegating work while maintaining the standard a founder holds herself to remains the central tension in growing any agency.
- On AI and the fear that it will replace marketers: Tifany argues the risk runs in the opposite direction, marketers who refuse to adopt AI will be replaced by those who know how to use it, while AI itself still needs human judgment to ask the right questions.
- Her advice for anyone moving from an in-house role to running their own agency: build your personal brand first, secure one client before you quit, and use that credibility to grow the agency around you.
About Tifany
Tifany Mazza is the founder of tykio., a Google-certified digital marketing agency based in Silicon Valley with team members across the US and Argentina, serving global clients including Nestlé and Red Coach. She also founded Not2Die4, a curated vegan marketplace rooted in her commitment to ethical and cruelty-free living.
- LinkedIn: https://https//www.linkedin.com/in/tifanymazza
- Website: https://tykio.com
Episode 69 of the PreVetted Podcast.