What we talked about
Franca Comparetto is the CEO and co-founder of Cigar Sense Inc., a pioneering platform that delivers unbiased, personalized cigar recommendations based on sensory science and consumer preferences:not marketing hype. In this conversation, Franca shares her remarkable journey from her early career in Brussels at the European Commission, through a decade at Cisco leading business operations and data governance, to co-founding Cigar Sense with her husband.
Show notes
Today we welcome Franca Comparetto, co-founder and CEO of Cigar Sense Inc., a company dedicated to helping cigar lovers discover what they truly enjoy without being swayed by marketing hype. With a background spanning from anti-fraud consulting at the European Commission to senior roles at Cisco, Franca combined her expertise in strategy, business operations, and sensory science to create an innovative platform recognized worldwide for its contribution to cigar culture. She’s also a published author, sensory science trainer, and a leading voice in empowering people to refine their tasting skills and trust their own palate .