What we talked about
Christa Guglielmelli is the powerhouse CEO of Magnetic Magnificent Events & Incentives. With over two decades of experience in hospitality, event planning, and sales, Christa has built a thriving business specializing in unforgettable weddings, impactful corporate events, and exclusive incentive travel.
Show notes
Christa Guglielmelli’s most memorable event involved the fire marshal, wet chairs, a grandmother left at the hotel, a power outage at the San Francisco Zoo caused by a car hitting a pole, and a wedding that still ended up in the San Francisco Chronicle, with none of the guests knowing anything had gone wrong. Her business never did baby showers or birthday parties: her first paid client was a professor, and her second was a thousand-person corporate event that traveled to a new city every year.
What we covered
- Christa’s definition of a world-class event is concrete: transforming a warehouse into a red carpet celebrity event for 400 guests in one week, as she did for a launch event featuring professional cricket player Rohit Sharma. The measure of success is that attendees “don’t imagine they can do” what they’re experiencing, and they don’t see the effort it took to get there.
- The invisible standard is what separates professional event planning from everything else. When an event is running well, guests don’t notice it. When something is off, cold food, a coat check rack with 13 hangers at a dressy San Francisco event, that’s what people remember. Christa says she is now “the worst person to invite to an event” because she can’t stop taking mental notes.
- Incentive travel works because a shared experience creates a subculture inside a sales team that a bonus check cannot. When a group of top performers travels together to Iceland or Barbados, they return having formed bonds with each other and a story that the rest of the team hears, making the reward visible and aspirational in a way that money deposited into an account never is.
- Corporate event spending has shifted since the pandemic. Christa sees many RFPs arrive and then stall because companies are concerned about the optics of visible spending, not necessarily the cost itself. Ideas are forming, but execution is being delayed, which is a different kind of market pressure than a client simply not having budget.
- Balancing creativity with logistics is, in her words, “incredibly hard.” She described a holiday installation project with a team of 30 people across two venues, where the challenge isn’t having the creative vision, it’s transferring that vision to other people under a fixed time constraint. Her solution is to map the logistical steps with as much precision as the creative concept so that both sides of the work have equal structure.
- Her advice to anyone entering event planning is unusually specific: shadow another planner first, then do an event of your own and have someone you trust evaluate how you looked under pressure. The industry has no nine-to-five, wedding season can mean every Saturday booked, and the personality fit matters as much as the skill. She recalled telling a college colleague directly that she ran “around frazzled and looked like a maniac” and that the industry probably wasn’t for her.
About Christa
Christa Guglielmelli is the CEO of Magnetic Magnificent Events and Incentives, a Bay Area-based event and incentive travel company she has led for 16 years. She specializes in high-end weddings, large-scale corporate events, and sales incentive travel programs.
- LinkedIn: https://www.linkedin.com/in/christajmekkicmp
- Website: https://www.magneticmagnificent.com
Episode 41 of the PreVetted Podcast.
Full transcript
Federico Ramallo (00:01.11) Welcome back to the PreVetted podcast where we spotlight extraordinary people and remarkable talent reshaping our world. Our guest today is Krista Guglielmeli. I hope I pronounced that correctly. Yes. She is the powerhouse CEO behind Magnetic Magnificent Events and Incentives. She has over two decades of experience in hospitality, event planning and sales. Krista has turned
Her passion into a thriving business that specializes in unforgettable weddings, impactful corporate events, and exclusive incentive travel. She had led award-winning teams, managed iconic venues, and inspired future professionals throughout her leadership roles in the industry and associations. Hello Krista, how are you doing today?
Christa Guglielmelli (00:55.182) Thank you so much for that amazing introduction. It’s an honor to be on your podcast today.
Federico Ramallo (01:01.934) Great, great. I’m super excited to have you on the podcast today.
So let’s start by, I wanted to ask you about what inspired you to start Magnetic Magnificent Events.
Christa Guglielmelli (01:19.416) That’s a wonderful question. At the time I was in college and I had actually, I’d gotten kicked out of college for academic disqualification and I said, you know what, I’m gonna be an entrepreneur. I don’t need a degree, forget it. I decided to go back because at the time I was married and I had stepchildren that I wanted them to see somebody that actually finished. I had three boys and a girl and I wanted her to see.
really just finishing just to finish. And so I went back to school, I found hospitality as a degree. And before I graduated, I decided, hey, if I start this company and people hire me for baby showers or birthdays, like, I’m pretty good at this. So, you know, that’s what I started it for. But honestly, I never even did that book of business. My first paid client was one of my professors. We did an international conference. And then my second paid client was an organization that I was a part of for a long time and they passed.
their event to me, which was a thousand person corporate event that traveled to different locations every single year. And so I never did baby showers and birthdays and I still still don’t do them actually. But that’s how the business got started. You know, I wanted to be in hospitality. I, you know, tried to get jobs at certain places and always felt like I wasn’t qualified enough for whatever the job was. And it was obviously God had a different plan for me that I was supposed to be an entrepreneur. And so here we are.
16 years later, the company is what it is and it’s really exciting.
Federico Ramallo (02:49.388) Interesting, interesting. What do you define a work class event?
Christa Guglielmelli (02:55.576) World class event, well, perfect example is one event that we did with a professional, with a professional cricket player, Repeat Sharma, and it was out here in the Bay Area. They flew him out to launch this cricket practice place. And when I arrived at the venue, the gentleman who had called me showed me a warehouse and he said, this is what I want to turn it into. This is what we want to do. And so,
world class event because we really transformed a warehouse into a red carpet, know, six figure celebrity worthy event with over 400 attendees in about a week’s time. And so those are the type of world class events that I put on things that really people don’t imagine they can do. And all I tell them is, Hey, with a little bit of money, we can kind of do anything. So really putting together, you know, classy events, let alone, you know, some of the weddings I’ve done have been super high end, multiple six figures.
Federico Ramallo (03:45.838) Nice.
Christa Guglielmelli (03:52.858) for local celebrities here in the Bay Area. So those are just a couple of them. It’s not all the time, but it’s nice to say that there’s a handful of them in there as my client base.
Federico Ramallo (04:05.272) Right, right, interesting. I just came back from, today I’m in San Francisco, actually in downtown. Usually I live in Guadalajara in Mexico, but I fly here very frequently. I was at a floor 17 in LinkedIn building, and they were organizing an
Christa Guglielmelli (04:28.974) Mm-hmm.
Federico Ramallo (04:33.226) event, a co-working lunch event and I wanted to mention it because it reminds me of the type of events that you do, right? Of course this is a whole different thing because this was a low budget, know, little thing, that just two people organized but the place is beautiful, they have a view to the Bay Area.
Christa Guglielmelli (04:44.33) Exactly, yep.
Federico Ramallo (05:02.532) to the river and yes, anyway, they are doing a great job and…
they are organizing this coworking slash launch events to do networking. Yeah.
Christa Guglielmelli (05:18.784) down. That’s one of the reasons I got into the industry is I love bringing people together. So, you whether it was something that I was putting on personally or, you know, just working with other people. But my thing always goes back to the guest experience. So, you know, whether or not you attended that luncheon, you were a perfect example of a guest experience because you’re seeing it put on and it’s like, it’s really cool that they’re doing something right. You’re bringing people together under.
the event space and I used to be part of another company that was in network marketing and they always used to say, service to many leads to greatness. In their space, it was we’re serving people by selling them this product, right? But I took that quote with me in what I do and it’s like, it’s not life changing, you know, to plan an event for somebody, but at the same time, it is one of the many life events, right? Generally speaking with a wedding or like that event for the cricket, you know, that was a
Federico Ramallo (05:55.524) their space.
Christa Guglielmelli (06:14.541) paramount for their business to take off. And so, you know, always think now that it’s like I’ve served a lot of people. And so I feel like inevitably there’s some greatness in there that I’m due. So just wanted to mention that since you talked about that event, client experience, guest experience, that’s really what we look at.
Federico Ramallo (06:35.492) Yes, I think that you kind of generate the space and the environment for people to connect and have a wonderful time. it’s what my experience when I’ve been hosting events is that if everything goes well, it becomes transparent, right? People don’t realize it, right? But if a little thing goes wrong, people complain. And that’s kind of what they stick in their mind. It’s like,
Christa Guglielmelli (06:59.199) Mm-hmm. Mm-hmm.
Christa Guglielmelli (07:05.303) Mm-hmm.
Federico Ramallo (07:05.602) You can have the best venue in the world, if the food was cold, then that kind of ruins the whole experience, And people are going to remember that.
Christa Guglielmelli (07:12.663) Mm-hmm.
Yep, I unfortunately am the worst person to invite to an event and I openly say that now because I can’t go anywhere and not have the eyes of a planner. I went to a function the other day that was a pretty expensive ticket and what I thought about it going into it was not quite what it was when I got there and so I kept taking mental notes of like, oh, I would have done this better, this better, this better, you know, and really again, thinking of the guest experience, you know, for me, it was the coat check being.
all the way in the back of the room. Like you check in here and then you have to walk all the way through with all your stuff. And then when you got to coat check, it was literally a rack with like 13 hangers and it was a cool night in San Francisco. So everybody’s out there with like fur coats and different things, know, was a classy event. And I just thought that was a big fail. I’m like, who didn’t think of that? You know, so I can’t get it out of my head. I keep trying to find who put the event on so I can tell them they need to hire me next year.
just to make it that much better. anyway, maybe they’re listening today and they’ll find me. I don’t know.
Federico Ramallo (08:15.384) Yes, yes, I hope they listen and do better. Yes, yes. What is the most memorable event that you ever planned?
Christa Guglielmelli (08:17.325) April. Yeah.
Christa Guglielmelli (08:28.577) Well, you know, that’s interesting because I forget about some of the events and my partners that I hire remind me like my photographer reminded me of the cricket event. I was like, I forgot we did that one. I would say though, probably my first large wedding that was also a celebrity wedding for a local, local celebrity that now has more locations across the country. But his wedding was full of celebrities. There were
you know, lot of factors to consider, but honestly, everything that could have went wrong that day did. But what was awesome is that they didn’t know it. And what I mean by that is, before they hired me, they had picked the Palace of Fine Arts in San Francisco and the San Francisco Zoo. And they hired me and did their wedding, their wedding was booked for January. Then they brought me on to like put it all together. And it was raining that morning. We had the fire marshal there.
The chairs were all wet, know, grandma got left at the hotel, the limo took off without her. When we got to the zoo, somebody hit a pole and the power went out. you know, it was all these things that it was just like, this can’t be happening. But it wasn’t until I think three weeks later when they came back from their honeymoon, they called me and they said, my God, we just heard about all the things that happened on the back side.
And it was like, that’ll always go down as one of the best things because it was a testament to one, why you hire a planner, testament to myself for handling it. But then to put in the factor of having, you know, former warrior players there, you know, the guy from Man Vs Food was there, like all these different celebrities that, you know, you want everything to go off well, but yet you can only control what you control, but nobody else noticed apparently. Like, so, you know, that’ll always be one of the best ones.
Federico Ramallo (10:13.22) Right this is you know, it becomes this Who is a better captain right the one that went through the storm on the one that avoided entirely, you know, but then the The passengers are going to say it was lovely old all went through right? So hello
Christa Guglielmelli (10:24.971) Yeah, exactly.
Christa Guglielmelli (10:32.205) Sorry for our guests joining today.
Federico Ramallo (10:34.774) It’s all good, no problem at all. Hello baby.
Christa Guglielmelli (10:40.488) you
Federico Ramallo (10:43.012) And when they don’t see all the misses, all the, know, misses of that, you save the day multiple times and they don’t see it, right? Until they do, right? Until they realize it.
Christa Guglielmelli (10:56.759) Yep. Yep. That wedding ended up in the San Francisco Chronicle and I actually had to do the article for them because they couldn’t reach the couple after the wedding. They called me like, hey, we heard you’re their planner. We’re trying to wrap up this story. Can you give us some details here? So that was pretty funny. That’ll always go down as one of my favorites for sure.
Federico Ramallo (11:18.274) Nice, nice. Yeah. And that place is beautiful. The Palace of Fine Arts, it’s amazing. I’ve been there a few times and it’s great.
Christa Guglielmelli (11:24.301) Yeah.
Christa Guglielmelli (11:30.701) Yeah, it’s more beautiful in the summertime. January, maybe not the best time, but we’ve still pulled it off.
Christa Guglielmelli (11:45.869) We’ll back.
Federico Ramallo (11:49.486) So can you walk us through the process of planning a destination event?
Christa Guglielmelli (11:54.637) So when it comes to it. Let me. Do this here OK, spit tight young lady.
Federico Ramallo (12:04.654) Hehehe.
Christa Guglielmelli (12:05.068) Oh, sorry. Anyways, when it comes to planning a destination event, the first thing that comes to mind to do is to think about where everybody’s going to be traveling from and whether or not they have access to get there. And what I mean by that is, you know, there are some people that can’t get passports, don’t have passports, you know, there’s different reasons. And so thinking about who’s attending and is it going to be a place that everybody can participate in or is it something that’s going to X out a certain amount of people?
Federico Ramallo (12:07.31) Sound good.
Christa Guglielmelli (12:35.296) Second thing to think about is the budget.
Christa Guglielmelli (12:40.862) is the budget that the client has.
Just a second. Okay, the second thing to think about is the budget that people have. So that cuts off a lot of places that you can take them. know, obviously we know that certain places in Mexico are less expensive than trying to go to Europe or these other places. And so thinking about that, and then also again, back to the experience that you want people to have. Whenever I plan an event, I always look at the logistical pieces around it, like,
air travel, know, how far is it going to be if we’re doing something in, you know, Barbados, for example, people from the East Coast, much easier, West Coast, they’re losing an entire day. So they’re really thinking about what’s the the reason that we’re doing it, what’s the outcome that we want, and then those other logistical factors, you know, again, path boards, budget, ease of access, you know, things like that, because you never want to put an event on and somebody says, Oh, my God, I never want to do that again, because it took me a day and a half to get there.
Unless it’s really worth it when you get there. know, obviously if you’re going to Europe and you’re giving them this great experience and they’re there for 10 days and you’ve packed it full of stuff, well then they don’t care. It took them a day to get there. But if when they get on site after struggling to get there, it’s not properly packaged, then we get that result of them good evening.
nailed them up.
Federico Ramallo (14:12.59) Right, right. Yeah, and if they have clear expectations, then they know what they’re getting into, right? And then, yeah, I think that having clear expectations and being able to exceed those expectations, that makes the experience much more rewarding for the guests.
Christa Guglielmelli (14:22.06) Thanks,
Christa Guglielmelli (14:33.728) Yep, absolutely.
Federico Ramallo (14:37.346) Yes, yes. And what do you think are now the most popular destinations that people want to go? really?
Christa Guglielmelli (14:45.292) Costa Rica is like the number one. Yeah, everybody, everybody, Costa Rica, I’ve been to Costa Rica. Okay, it obviously hit the map somewhere as an affordable destination. And when Cuba opened up, that was another spot that going to Havana that everybody was like, gotta go. still think the, depending on what you’re doing, I mean, I still think the Caribbean is still great for people. know, Puerto Rico is also for those of us that are
West Coast or just in North America alone, Puerto Rico is still a great place to do an event. So there’s certain places that just have a little bit more that they can give. Going international again is more specific to certain groups. so places like Iceland, I’ve heard popping up on the map, Finland, some places that it’s like, I would have never thought to go there, but there’s always something to offer somewhere. And obviously, including cultural elements when people do get there so that you really feel like they have an experience.
My favorite place is Barbados. I don’t know if it’s like I’ve gone there number of times. And so I send a lot of my groups there. Barbados, Cabo San Lucas, those are two of my favorite destinations. I think Cabo San Lucas just because it’s easy for those of us here, California based, know, to just write down. But, you know, I like to go to places that I know we’re going to be able to more or less kind of control the movement. You know, you never want to take people somewhere.
that they’re going to be terrified when they walk out of the airport or that they hear things are happening. And I won’t mention certain places where things are happening, but we all know there’s places that don’t get a good reputation. Like that’s not somewhere you want to take people. Like I had an event in Puerto Rico. It was booked before Hurricane Maria happened, which was in two-thousand… I it was in 2016 or something or 2017. My event was in 2018, I believe. Anyway,
It hit and our numbers dropped for those that were going to attend because people were watching the news and it’s saying, there’s still a lot of power. So I actually had to fly out a couple of months ahead of our event and shoot some videos of here’s the airport. Here’s, you know, here’s San Juan where we’re saying like, and I just show people that it’s okay to come here. And then I also had to explain to them that when you go there, you’re actually benefiting the people in that area.
Christa Guglielmelli (17:09.43) So it’s like, actually want to take our tourism there so that we can spend money so that we can, you know, we, ended up doing like a give back where we took, you know, toiletries and different things like that and had a local nonprofit pick them up. but that was us making a positive social impact by taking people to an area like that, that was getting, you know, kind of not a bad reputation, but was getting bad publicity, from what had, what had happened. So.
Federico Ramallo (17:35.734) Interesting, interesting. You mentioned Cabo, I went to Cabo a few years ago and we did a whole different experience because we were camping through all the places, beautiful places. But we tried to combine between camping on the beach, which is beautiful, but it was too hot so it was kind of worrying with
Christa Guglielmelli (17:50.656) Yeah.
Federico Ramallo (18:04.548) going to hotels, right? And one of those days we’re able to, I would say sneak in, you know, we, but we creatively were able to get into Waldorf Astoria.
Christa Guglielmelli (18:06.741) Good.
Christa Guglielmelli (18:21.598) I know.
Federico Ramallo (18:22.532) you know, because one of the members of our group was her birthday. So we kind of used that to get a special treatment and we were able to sit down at the restaurant and they have the southernmost point of Cabo, right? So we were able to step on the Southern Rock and then
Christa Guglielmelli (18:35.519) Nice.
Christa Guglielmelli (18:45.268) Mm-hmm.
Christa Guglielmelli (18:50.824) Uh-huh.
Federico Ramallo (18:53.347) That was kind of the end of our journey because we started from Tijuana and we drove all the way down to Baja, to Cabo, right? So that was kind of the celebration of the journey completed. With all the, you know, after camping, you arrive to this place and it’s, know, such a contrast that it’s beautiful. It’s a beautiful experience, yeah.
Christa Guglielmelli (19:00.694) Wow, okay. Yeah.
Christa Guglielmelli (19:08.661) Yeah, nice.
Christa Guglielmelli (19:16.829) Yeah.
And with this, there.
Federico Ramallo (19:22.36) Yeah, so we kind of organize our trips ourselves to do those type of things, right? And we went to Valle de Guadalupe, which is, they have lots of wine. you know, for us, the venue becomes the know, the whole continent, right? Yes, yes. And a lot of things can go wrong, right? Which usually happens and we have to work around that. Yeah.
Christa Guglielmelli (19:28.585) Yeah.
Christa Guglielmelli (19:34.591) Mm-hmm.
Christa Guglielmelli (19:40.152) Mm-hmm. Yes, exactly.
Christa Guglielmelli (19:51.19) Yeah, yeah. That’s why I don’t do a lot of individual travel, even though I’m technically a travel agent. I have somebody I pass it to just because I’m like, there’s so many factors. I mean, I do do honeymoons and I have had a few that was only really one that stood out where they forgot to check their passport, even though I repeatedly said check it to make sure it’s not expired. And so this couple actually was leaving.
Federico Ramallo (20:12.772) Yeah
Christa Guglielmelli (20:16.415) I think if they called me on a Sunday, they were supposed to fly out on Tuesday and they said, we realized the passport is expired. What can we do? So I pushed their reservation back by a day. And then with all this research, we found that if you fly to Puerto Rico, there is an area in Puerto Rico that you can get a same day, like within an hour renewal of a passport. So they flew to Puerto Rico and then changed their flight and flew from Puerto Rico to…
Barbados and they only, again, we pushed our reservation back by like a day. So, you they didn’t lose time, but that was crazy. I mean, it was like the amount of research we did. They were trying to buy flights to different places. They, you know, said DC can do it and Virginia, but then when you actually call, that wasn’t the case. Anyway, it’s creative problem solving is kind of part of the industry too. And I’m, I pride myself on that. You know, that’s my superpower is.
being able to solve problems without looking like it’s a problem. You if you see me in the middle of the moment where it might be crashing, I’m gonna look the same. In the inside, I might be panicking, but here, I’m gonna look the same, because that’s what I do, so, you know.
Federico Ramallo (21:24.632) Yes, because guests are going to look at you. If you look nervous, they’re going to feel nervous.
Christa Guglielmelli (21:31.384) Exactly. That’s exactly it.
Federico Ramallo (21:33.22) Yes. Amazing. Let’s talk a little bit about corporate events. What do you think are the biggest challenges on planning a corporate event?
Christa Guglielmelli (21:46.198) You know, the corporate event challenges as of late are the appearance of spending money. Since the pandemic, there’s been lot of concerns from corporations wanting to be a little more closed with their money, kind of keeping things a little bit tighter. And then also the appearance of just being like more frivolous with it. You know, I feel like the pandemic was when that really shifted where before, you we spent
$100,000 on just a party for your people and alcohol and food and just a good time. Nobody really batted an eye at it, but now it feels like there’s pushback on, wow, that a responsible way to do that? Was that what they should have been doing during these hard economic times? So I think everybody’s being kind of looked at in a way that they’re taken into account for things that are happening in the world that have nothing to do with them.
but it’s just sort of the nature of people now. Like we’re all trying to be a little more conservative, a little more reserved. And so I see a lot of corporate events that they’re not happening, but the ideas are happening. Meaning we’re getting the RFPs for it. We’re getting the requests for creating something. And then the execution isn’t there because they go, oh, well, we were told by whomever that that’s too much. It’s not the right time to do that.
That’s what I feel is kind one of the challenges that’s happening right now. They’re just not coming back the same way still quite yet. And with politics and the way things are going, that is a factor when it comes to corporate events again, because you don’t want to be looked at as a company that is not doing the right thing.
Federico Ramallo (23:30.734) Right. Right.
Federico Ramallo (23:36.95) Federico Ramallo (23:43.108) You mentioned on your website about incentive travel. Can you describe a little bit more what incentive travel means?
Christa Guglielmelli (23:48.583) Okay.
Christa Guglielmelli (23:55.424) Yes. So incentive travel is when you incentivize people to travel. I mean, it’s simple as form. When you say, hey, if you reach this sales floor and you make this much money, or you bring in this much, or you hit this situation, then you’ll be able to take this trip. So a lot of network marketing companies use incentive travel. A lot of sales companies use it too.
And it’s a nice way to thank people and create kind of a bond among the sales team.
Christa Guglielmelli (24:36.523) I don’t know what is happening. I’m sorry for everything.
Federico Ramallo (24:40.708) It’s all good.
Christa Guglielmelli (24:48.725) Okay, hold on one second. We’re going to.
Federico Ramallo (24:50.446) Yeah, yeah, yeah. Take care. No problem.
Christa Guglielmelli (25:07.979) How crazy does that look? My daughter is normally very, this is right, you can edit this out, but my daughter is normally very well behaved. But whenever I get on a Zoom, she always wants to like join in on it. I don’t know what this freak out is about, because she’s really doesn’t cry at all. Super weird. But maybe, maybe.
Federico Ramallo (25:10.148) You
Federico Ramallo (25:27.79) Maybe she has gases. You can hold her with her belly on your hand. That work with my son.
Christa Guglielmelli (25:34.227) Yeah, she’s a, she’s, yeah. How old’s your son?
Federico Ramallo (25:39.948) Now he’s 10. So now he’s huge. But when he was a baby, that worked.
Christa Guglielmelli (25:41.651) Yeah.
Yeah, she’s nursing, but it’s like you just had lunch. So you’re just doing it because something’s hurting. Get back to it in a second. For this brief intermission.
Federico Ramallo (25:54.632) It’s all good, yeah.
Yeah, I think it’s for me the way that I see it is part of life, part of being entrepreneurs and having a family. So I try to, you know, I try not to hide it on the editing. I try to, you know, be a part of it, right? Yeah.
Christa Guglielmelli (26:13.515) That’s fine. Just leave it in there if you want. That’s okay. It works for you, works for me. It’s like I do a couple different videos and stuff and I put her in it. now that she knows I do them, she’ll actually make a face. Like, are you going to show me? Because I do just these little brief ones on my Instagram. The tails of a wedding planner or an event planner, whatever I’m doing. sometimes I’ll see her getting, she’ll look like this. Am I in it?
Federico Ramallo (26:36.708) Thank
Christa Guglielmelli (26:40.863) Like right now she’s smiling. Okay, yeah, you’re ready to be in it? You back? No? You could be in it, it’s okay. Come on. No? Okay, all right, relax, relax, relax. You’re okay.
Federico Ramallo (26:45.656) Do you wanna be in it?
Thank
Federico Ramallo (27:02.148) Yeah, one of our, I guess, his son showed up at the door, right? So we kind of shifted the conversation towards family. So yeah, I think it’s part of life rather than try to be, know, hiding the baby, I rather, you yeah.
Christa Guglielmelli (27:02.187) Well, anyway, yeah.
Christa Guglielmelli (27:28.639) Yeah. And you’re welcome to ask any questions about entrepreneur life. She decided she’s done with us. You’re going to go? Okay. See you later. She’s all smiles. Okay. So back to you. That worked. Yeah.
Federico Ramallo (27:39.808) Hey, works. Yeah. I think the babies are looking for their currencies, our attention. That’s kind of they’re seeking for that all the time. So, you know, once they have a little bit, then they’re happy.
Christa Guglielmelli (27:54.707) Anything?
Christa Guglielmelli (27:58.386) Exactly. Yeah.
Federico Ramallo (28:02.596) Yeah, so I think we were talking about incentive travel. I can ask you the question again if you want, So we’re talking about, I wanted to ask you about what is incentive travel and why you think it’s a powerful business tool.
Christa Guglielmelli (28:09.288) our future.
Christa Guglielmelli (28:21.48) Yep. So incentive travel is exactly what it sounds like. It’s incentivizing people with a travel experience. And so a lot of times it’ll be hitting a sales goal, whether that’s bringing in certain amount of money, certain amount of clients. Generally, it’s open to the person that won and a plus one. And why I think it works is that everybody wants experiences. so the drive, driving people with just saying, you’ll get a bonus check is like, that’s fine.
But it’s like the incentive experience also allows them to show other people what they can do. So a lot of network marketing companies use it. A lot of companies in sales, a lot of companies that are recruiting based, meaning they’re always looking to bring on more of a sales force. They use that because it now is something that they can say, you know, I didn’t just get a bonus check, but I got to go to Iceland, Finland, Italy, you know, Rome. And they do these experiences that they wouldn’t normally
people wouldn’t normally do. And what I mean by that is that, you’re at an experience with maybe top 20 people, maybe the top 100 people. You’re there with people that are in essence your friends, your colleagues. So not only are you bonding, but you’re also having this mutual experience. So a lot of times the outcome of an incentive trip is that you’ve now created a bigger community within your sales team.
And so those that didn’t reach that level, not only do they go back and tell them, hey, here’s why you want to, but now you’ve got kind of a little silo or like a subculture that’s created because this group had this experience together. So, you the shared experience is a memory that is something that sits with people longer than just, you know, a bonus check or a holiday party or, you know, what have you. But to that point, holiday parties and things like that, the reason that
companies need to keep doing them is that same reason, right? It’s the bringing people together, it’s the bonding, it’s the shared story, you know, where it’s like, at one time he told me that one story at that one holiday party and I remember that guy, you know? So, it’s the power of events.
Federico Ramallo (30:26.114) Right.
the you had to be there kind of thing. Yes, yes. And you know, if you haven’t been there, you’re not part of the cool group, right? The cool kids, yes. Yeah. And that’s very powerful.
Christa Guglielmelli (30:30.762) Yes, exactly. Yep, yep, yep.
Christa Guglielmelli (30:38.854) Either cool kids, yeah, exactly.
Christa Guglielmelli (30:46.672) Mm-hmm. Yep, it works wonders on sales teams. mean, even with our company being a small business, you know, I take my team out to dinner certain times, get them gifts certain times, and it’s like it creates that loyalty too, rather than just saying like, hey, you’re my employee, so of course you want to come to work. It’s like, you know, the flip side is always showing people that you appreciate them in some manner. And it can be a littlest thing of like, hey, for this event, I’m going to pay for your parking. Like, wow, it’s, you know, 20 bucks, but.
You know, those things sit differently with people. And I think that that is a unique impact that we have as small businesses and as entrepreneurs is like the, the interpersonal lives that we’re able to touch that are different than, you know, for example, if you work for, I don’t know, let’s just say I’m a giant company. I guess we won’t name it, but just a giant company and you never really get the chance to even meet your boss, know your boss. And a lot of times in the traditional roles, you know, there’s a lot of hierarchy.
where people forget to bring the humanity in. And so it’s like, I’m your director and I’m your boss, so you’re gonna listen to me. But at the same time, they’re not feeling seen as actual people because of this chain of command. And so I love being an entrepreneur and I love the people that I have the opportunity to bless with an opportunity because it’s like I’m impacting their life differently. They don’t have to be here for me. They’re not my employees, but they wanna show up. They wanna be at the events. They wanna represent us well.
have pride when we do stuff because we’ve created this culture in the business. And, you know, when people get laid off from their traditional jobs and stuff and they’re able to reach out and say, Hey, do you have any work for me? And it’s like, I’m in a position where I can temporarily help people by the means of the event world that I maybe couldn’t do in a different type of business or traditional business.
Federico Ramallo (32:38.54) Interesting, interesting.
How do you balance creativity with logistics in your planning process?
Christa Guglielmelli (32:49.066) Incredibly hard. You know, it’s being organized and I think knowing the expectation is the best way. And it’s interesting you asked that question because I have a large project I do every holiday that is a two venue installation of an incredible amount of holiday decor. And we have a team of 30 people.
Federico Ramallo (32:50.638) Ha ha ha ha.
Christa Guglielmelli (33:17.106) You know, I’m logistically coming up with not only the creative side of where things are gonna go, what it’s gonna look like, but then how do we make sure to map it out? And it isn’t incredibly challenging, but it’s really just utilizing that balance. And I think the hardest part about what you just asked is also how do I transfer creativity to other people? Because it’s extremely hard to take my brain and dump it to other people, but I have to remember that when I’m planning.
not only the creative side, but the logistic side. for example, when we do this setup, it’s like, I know that there’s a certain number of storage bins that are for one of the venues and not for the other. Now I try to tell people like, hey, we need to grab all of this color because they go over here. Not everybody gets that, right? And then it’s like, we go, wait, time out. We have to pause, we have to back it up. So now every time I’ve done it, I’ve gone, how can I make this better for everybody? Where I’m like, okay, this belongs here. This is the…
the steps we’re going to take to get there. And this is the timeframe I need you to do it in. And that’s what I had to realize is that with creativity, you know, it can go on for hours, right? Like if you’re doing a painting, you’re constantly touching it and it might be three, four days. And it’s like, you finally have to go, I’m gonna walk away from it. But in the event space, we’re limited to the amount of time. So I have to say, yes, I want you all to be creative. I want you to bring it to the table, but also this is the amount of time you have and you better maximize every minute of it, you know? So it’s…
creating kind of like a checks and balance between the two because those are using both sides of the brain, right? We know that the left brain, right brain, like one’s more logical, one’s more creative, but we have to find that fine space where they work together. Otherwise it’s a train derailing on the creative end and it’s a logistical plan completely falling apart because there was no regulation to this side of it. So it’s more challenging than it sounds, figured it out kind of.
It can’t.
Federico Ramallo (35:12.516) It’s so easy to say but so hard to do, right?
Christa Guglielmelli (35:16.969) Yeah. Yeah. And I’m laughing that you asked that question because we just landed another decorating thing and it’s, had to say, okay, these days we’re already booked and then, all right, we can do your project these days. And I’m looking around their space saying, we could probably do it in a day and a half, you know, and you can open up this day for business. And then I left the meeting saying, my God, what am I doing? I was like, my team is going to hate me. They’re going to be like, wait, we’re doing four days worth of decorating. No, you know, but.
I was like, hey, we’ll just take the business first. I’ve got six months to map out the logistic part of it. So it’s going to be very strategic of where people work, taking breaks, making sure they’re hydrated. There’s a lot of things that go into it, but all right, we got it.
Federico Ramallo (36:01.508) That’s amazing. Yeah, yeah, I think it’s part of the challenge of, you know, it’s a high risk, high reward kind of environment.
Christa Guglielmelli (36:02.825) Thank you.
Christa Guglielmelli (36:10.441) And that’s true. And on the reward side, some of the events we do are not as rewarding financially, I will say, but they are rewarding that we can, for example, the one I just gave of decorating, it’s like the entire team, everybody involved for a month and a half, they have bragging rights, number one, like we did this, right? And then two, it’s like the social recognition because when this thing pops off, it’ll be all over TikTok and all over Instagram and stuff like that.
And it’s so fun for everybody to be like, oh my gosh, did you see this one? And then the creative pieces that we put on it, so we do a lot of hidden little things. It’s like, I wonder if somebody’s gonna notice we put quotes from Christmas movies on the ceiling. And then when we see that somebody noticed it, it’s like just that satisfaction of going, my God, they got it. It was only one person, right, but they got it. They saw where we were going with that. So it is definitely satisfying.
Federico Ramallo (37:04.59) That’s amazing. That is amazing.
I can tell you a story about a bad experience that I had on a venue. So, well, we were the host, so was our company meeting, right? So we went to the, so we delegated everything on them, pretty much.
Christa Guglielmelli (37:13.801) Sure. Sure can.
Federico Ramallo (37:30.052) So we had some activities that we were going to do, but they take care of food, the venue, everything. So we do the sampling, menu sampling, so we choose the food. So I have one employee that doesn’t eat fish, doesn’t eat anything fancy. So she said, just give me a piece of chicken and I’m going to be fine. I’m like…
Christa Guglielmelli (37:50.998) And okay.
Federico Ramallo (37:58.06) Are you sure we can you know, there’s so many other options. No, no that that’s going to be fine. Just a chicken Do you want some some sauce? It’s like no sauce just Just a piece of chicken, okay? So then I go in and we we ask I asked the chef one piece of chicken one one plate of chicken everything else salmon, right I Want to splurge is you know?
It’s my company meeting. I want to do, you know, something nice. Somehow that became, when we went to the event, it was a Christmas event, became half chicken, half salmon.
Christa Guglielmelli (38:28.274) Mm-hmm.
Federico Ramallo (38:47.908) And I was angry about that because it’s like that’s not what we paid for. And it wasn’t about the money, was about, I’m trying to give a good experience to my team, right?
Christa Guglielmelli (39:02.323) the experience.
Federico Ramallo (39:04.22) and furthermore it was cold cold super cold right so it’s been sitting for i don’t know how long right so i was more angry about that turns out that the chef was doing five or six events that that night and our was the smallest one so we were not you know the biggest but still yes yes so
Christa Guglielmelli (39:08.413) Hmm.
Christa Guglielmelli (39:15.211) Mm-hmm, mm-hmm.
Christa Guglielmelli (39:21.835) geez, yeah.
Christa Guglielmelli (39:27.529) They didn’t prioritize it, Yeah.
Federico Ramallo (39:32.714) and the person that they live in charge didn’t know what to do so my people had to get involved and know kind of figure things out right and do the you know the last minute logistics you know there were a few things that happened but nothing big but the person that they live in charge froze she didn’t know what to do right so that added to the you know to the whole thing right so anyway we
Christa Guglielmelli (39:39.539) Yeah.
Christa Guglielmelli (39:54.217) Mm-hmm.
Federico Ramallo (39:58.66) I was angry because, we’re giving such a bad experience to the people, blah, blah, And then we ask, you know, after the event, we asked the people and everybody was happy. You know, it’s like nobody noticed, you know. So, but I wanted to be angry, but I couldn’t anymore because people were happy. So, yeah.
Christa Guglielmelli (40:08.553) See? Okay.
Christa Guglielmelli (40:17.415) Right, yeah, yeah. And sometimes that happens, yeah. But I get that from the side of the plan or the side of the client. You’re just like, that’s not what I wanted. That’s not what I asked for. And you can’t change it, right? mean, the food’s already made. It is what it is. But it’s good that it translated correctly. Like your intention was still transferred correctly to your customers coming out or to your employees coming out.
Federico Ramallo (40:21.572) Ha
Federico Ramallo (40:42.776) Yeah, people appreciate it anyways. And there was no complaint about the chicken, even though it was cold and overcooked. And it has zero sauce, so was a piece of chicken. I still complain. I still complain about the chicken. This happened many years ago, but I still complain. anyway, and those type of things can ruin an event, right? Yeah, yeah. So.
Christa Guglielmelli (40:55.311) Literally a piece of chicken.
Yeah.
Christa Guglielmelli (41:07.209) Exactly. Yep.
Federico Ramallo (41:12.228) But we had a good experience anyways. Then we went to start doing events on another place that is further away from the city. And my reason to do it there was because it was closer in the city. So this is like an hour away from the city. So we had to plan for lodging and everything. So was a little bit more committed.
Christa Guglielmelli (41:37.181) Yep. Yep.
Federico Ramallo (41:40.994) but the place is beautiful, it’s like going to the vineyards here in San Francisco, right? It’s that type of experience where you are in the middle of nowhere, but the view is beautiful. So anyway, next year we did it there. So this venue is for weddings, actually. So it was…
Christa Guglielmelli (41:47.858) Mm-hmm.
Christa Guglielmelli (42:04.936) Is that down in Guadalajara?
Federico Ramallo (42:07.364) Yes, yes. So it was a little bit over, you know, we were underdressed for the venue. Right. Kind of, because a company meeting was a little bit less formal than a wedding. So, you know, it didn’t make sense for us to do a full wedding thing and get everybody tuxedos and things like that. It was more of a relaxed kind of thing, right? More casual. So, but the
Christa Guglielmelli (42:16.752) Okay.
Hello.
Christa Guglielmelli (42:24.594) Right.
Christa Guglielmelli (42:29.927) Yeah.
Christa Guglielmelli (42:35.463) Yeah.
Federico Ramallo (42:36.489) venue was beautiful so the venue was overdressed compared to us
Yeah, my friend runs that place and he takes care of all the logistics, all the issues and he’s great at that. Yeah. So, So let me ask you what advice would you give someone starting in event planning?
Christa Guglielmelli (42:50.216) That’s cool. Yeah.
Christa Guglielmelli (43:01.768) My advice would be for them to shadow another planner to get the experience of being hands-on and of problem-solving on-site and then also do an event or two and take kind of take your own temperature meaning step back and realize how you either flowed good or not. And what I mean by that is a lot of people think the idea of planning an event
sounds good or like being a wedding planner and doing their own and things like that. And so they realize when they’re in the moment, they might have and I should back that up and say ask somebody who you care about to evaluate you to see what they saw. Because in the moment they might be running around frazzled and all of this and not realizing that this is really not the job for them. You know, and it’s like a lot of people will pretend it is and they’ll start a business and then go, you know, I shut my business down because it just got too stressful. And it’s like, well,
evaluated in the beginning. You know, it’s not an industry that is normal in the sense that there’s no nine to five, you know, it’s sometimes 12 to 1am, 2am, right? And it’s generally every Saturday, if you’re on the wedding side of things, right? And so people think it sounds glamorous until they get into and go, I don’t have any weekends left or this or that. And then it translates into how they show up.
at things and it translates to how they are in their clients. I’m in a lot of like Facebook groups with different planners and I hear very interesting stories about even just like attitudes people have with their clients and stuff. And it’s like, I know for me, when I’m at the peak of my wedding season, like we’ve done two years back to back, we did 68 and then 73 weddings along with corporate events in there. And by the time I got to December, I was like, I can’t talk to a single person. I have to check out.
Like I knew it. was like, I can’t, I can’t do it. We’re not doing holiday parties. You know, my team, my team knows this year’s a little bit different. We’re very busy at the end of the year. So it’s fine. And we switched the program, but you know, a of people don’t, don’t know how to kind of, like I said, take their own temperature in that and understand how their personality can play either to their benefit or against them. And so it, without, without jumping in and getting the experience and being put in, you know, a high fire situation, they won’t ever know.
Christa Guglielmelli (45:21.106) So my advice is this is not one of the things that you start and go, I’m going to figure it out. This is a reverse one, which I would normally support that with entrepreneurship. Like just get a website, get it up and running and just see what happens. But this industry is a little bit different in that, that, you know, you could be spinning your wheels and then ruin somebody’s biggest day because you don’t have, you know, the, the tough skin, you don’t have the right attitude, you don’t have the right energy, you don’t have the right tools, right? To make it successful. So I think that would be.
My best advice to somebody starting out, and I remember when I was in college and one of my colleagues asked for me to give her the advice of what I saw in her when we did events and should she start a business. And I told her just kind of the same thing. I said, no, you run around frazzled and look like a maniac. This is probably not the industry for you. And she ended up starting a wedding company that she did OK, but now maybe she does three or four weddings a year. So it’s not what she lives off of, which is fine.
if you want to do it as a hobby, but it was like it fizzled out because again, she didn’t really have that strong what it takes to do it.
Federico Ramallo (46:31.534) Yeah, yeah, I hear you. I mean, it sounds glamorous, but then when you’re into it, it requires a lot of grit and persistence and, you know, and there’s going to be fires all the time.
Christa Guglielmelli (46:42.096) And yeah, and when you have like clients to tell you like, hey, move these chairs over here and you look at them like, not my job, but at the same time, it’s like the job is the job. You know, I’ve been in that situation a lot. And when I first started the business, it was interesting because I was younger, it in my twenties. And so, you know, most of my clients are in their thirties, know, forties plus. And so I kind of was treated like a kid a little bit. And so I was kind like, yeah, I’ll move a chair, like no big deal. And then I hit a,
place somewhere where, and I think it was the people around me, my ego got really, really big. And I was like, I’m not touching a chair. Like, I don’t do that, I’m not breaking a nail. And so I would literally get an attitude at somebody’s wedding. So it’s a very short window of time, but I would get an attitude. And the people around me were telling me like, you’re a boss, and this and this and this, you know? And it was like, yeah, you’re right, I’m the boss. And then now it’s, on the other side again, where I’m like, I could care less. Like if I need to move the chair, I’ll move the chair. Like I have no problem heavy lifting. And even the way people treat me with, you know, I’m…
I’m an OG now in the industry. So my couples that are like in their twenties and their parents that are talking to me, it’s like, no, no, no, we’re a little more at the same level here. Hold on a second. And so I’ve learned how to hold my ground, but also make people feel pleasant about it. And it’s interesting, with my daughter, I’ve taken her to some weddings just because circumstantially I had to when she was born and I’m still breastfeeding her. it’s like, hey, we got to go. I had somebody with me, so it wasn’t like.
teary and around all time. you know, I got, it was interesting that I was shamed by some mothers, like mothers of the brides. And it was like, attention in a very strange way, because I was thinking to myself, how in 2024, are you shaming another mother? You know, especially a woman who raised, had kids in like the 90s, when women were getting back in the workforce regularly. And so it’s been a really interesting experience of how some people take it as like, hey, we support entrepreneurship.
It’s cool your daughter’s here. She’s so cute. Like I got baby fever. And then there’s other people that are like, that’s really unprofessional. And it’s like, you know, just a two sides to it. But it takes me back to the way people treat others in back to that example of moving a chair. You know, those people that are shaming me are the same people would be like, somebody threw up in the corner. You’re cleaning that up. No, I’m not. It’s not my job. That’s somebody else’s job. Right. But we have this idea of like, you’re serving me. So you work for me and it’s
Christa Guglielmelli (49:06.907) I’ve had to temper it, like I said, but I always look at all the events I do. As much as I would love to stay friends with people after the fact when it comes to the weddings, generally, sometimes I do, sometimes I don’t, but at the end of the day, when it’s over, it’s over, and we’re here for this moment. And so it’s not really getting caught up in even the joys and the pains. I used to get really, really high when an event would be good. I’d be like, my God, they loved me. Everybody said they loved it.
And then a couple of days later, that ether wore off and it was kind of like, oh, I feel like I was depressed, like I need another win. And again, I’ve been able to temper that. And I think that that goes for all entrepreneurship. It’s like, it’s easy to get like super excited. And then when it, maybe the contract doesn’t go through or the deposit doesn’t come, then you tank. And then it’s like, oh, do I have what it takes? Oh wait, here’s another, oh wait. So, this is…
Globally speaking on entrepreneurship in general, know, it’s a it’s a ride and you got to be ready to temper yourself and and check yourself along the journey to say like hey am I keeping it in the right perspective? Am I doing what I need to do because eventually it’ll all level out or am I just going as sporadic as the business is? You know, you get too much business and you start buying an office and hiring a bunch of people not realizing you have to sustain it and then you’re like, crap, right?
Anyway, I don’t know what the question was. It took me all the way here, but we just traveled into it. There you go.
Federico Ramallo (50:34.923) you
Federico Ramallo (50:39.192) Yeah, we were talking about advice. yeah, I agree with you that some people take the baby as a, you’re unprofessional.
Christa Guglielmelli (50:41.543) There you go.
Federico Ramallo (50:53.55) Well, we were discussing this before, I take it as celebration of life, right? And it’s part of who we are. So we, you know, I think it’s something positive, right? Yeah, yeah, yeah. Then of course I try to, you know, edit the video so, you know, the audience can have a good experience, right? But I think, what I’m trying to say is I try not to
Christa Guglielmelli (51:06.043) Mm-hmm.
Federico Ramallo (51:23.448) hide the baby, right, or the babies, right? Because I think it’s part of who each of us are, right? So yeah, and shaming, I don’t think that’s positive,
Christa Guglielmelli (51:37.543) it’s taken me on an interesting journey. I was like, wow, they said what? Okay. Okay.
Federico Ramallo (51:42.852) Right, right. Yeah. And as you said, you have to not get caught up because you’re trying to give them a memorable experience. And if you get caught up on the argument, then you are contributing to that bad experience. Yeah. Yeah.
Christa Guglielmelli (51:45.937) Christa Guglielmelli (52:02.403) Exactly.
Federico Ramallo (52:08.374) Awesome, so what’s next for you and Magnetic Magnificent Events?
Christa Guglielmelli (52:13.777) We’re just continuing to grow the business. We do have podcast that’s going to be coming out soon that is called the Being Magnificent podcast. We’ll talk about the tales of the wedding planner and tales of the mommy planner. So some of these stories of things that have happened at weddings and events, along with some of the instances where things have been questionable with my daughter, or even just talking about parenting stuff in general. Good diapers, bad diapers, whatever. But that is something that’s coming out. We have a children’s book.
Federico Ramallo (52:19.923) nice.
Christa Guglielmelli (52:42.939) coming out that is based on a real story of my daughter losing her shoe right here where we live. So that I’m going to tie it into the Magnetic Magnificent Events brand somehow, but that is another thing in the works. We’ve got a wellness retreat that we’re doing in December with Elevana Wellness Retreats. That is a partnership that we’ve taken on as being the second creator of that, co-creator, co-founder. So we’re excited about that.
And then we also are doing a comedy show. A partner of mine that does comedy said, you know, tried to just get a referral out of me and I gave him the information. They said, nevermind, I want to do it with you. now it’s, it’s our businesses together. Magnetic Magnificent Events presents, Tuffle Gang Comedy. That’s going to be coming to the San Jose, California area soon, once a quarter. So a lot of really fun stuff along with just, you know, the normal events that we do. So, you know, if you’re
If you’re on here and you want to follow us, it’s Magnetic Binghamton Events on all channels, YouTube, Instagram, TikTok, all the things that are there on them. we try to keep up with socials, try to keep people updated on cool things that are happening and giving out wedding tips and stuff like that. That’s mostly on TikTok. But if you’re getting married and you want to know how to not mess up your wedding day, follow us. You might hear some good advice.
Federico Ramallo (54:06.692) Amazing, amazing. Yeah, lot of things. We’re going to put all the links on the episode podcast so people can reach out.
Christa Guglielmelli (54:07.779) it.
Perfect.
Yeah, excellent.
Federico Ramallo (54:16.462) Thank you very much, Krista, for joining us today.
Christa Guglielmelli (54:19.59) Oh, it was my pleasure. Thank you so much for having me. I really appreciate the opportunity.
Federico Ramallo (54:26.37) Awesome, that was great. I cannot stop the recording because the interface is doing its thingy, but I’ll stop it. Yeah. Yeah, thank you very much, Krista, for being here. I think it was a great episode. Is there anything you want me to edit out?
Christa Guglielmelli (54:39.088) You’re welcome.
Christa Guglielmelli (54:44.578) Whatever parts don’t look good of my baby freaking out you can take those out of there Other than that yeah, the rest everything’s fine. It was just her her mild interruption may not be the best for the video
Federico Ramallo (54:55.908) Yes, yes, I’ll try to reduce the audio of her crying as much as possible, right? Yeah, so that way they can hear you, right? Particularly on the audio side, right? But then on the video side, you know, I’ll leave it as, you know, as much as needed, right? So, so yeah, no problem. Yeah. Great. And let’s stay in touch. I’ll be in San Francisco next August.
Christa Guglielmelli (55:01.775) Yeah, thank you.
Federico Ramallo (55:26.32) in a month or so. Yeah, I’m coming and going. I’m like, God, I’m everywhere. I just joke about that. yeah, and happy to continue the conversation. After, I’ll ask you about your address later because I want to send you a gift to you. So we’ll do that. I don’t know exactly when because I built it in Mexico. I fly with it.
Christa Guglielmelli (55:26.726) Great, yeah, let me know.
Christa Guglielmelli (55:32.635) Yeah.
Christa Guglielmelli (55:47.078) Thank you.
Federico Ramallo (55:55.588) I know if I can commit exactly when but I promise to send you something nice that I hope is worth to be hung on your wall,
Christa Guglielmelli (56:03.91) Aww, thank you. Okay, I look forward to it.
Federico Ramallo (56:07.16) Great. Awesome. I’ll finish the call, leave the tab open a little bit so the whole video uploads and then you’ll see a message saying…
Christa Guglielmelli (56:13.382) Okay. Do you want me to hit the leave button or just leave it here?
Federico Ramallo (56:18.404) I can finish the call here, just leave the tab open for a little bit so the high quality audio finishes uploading. Just four or five minutes. I’m going to finish the call. Awesome. Thank you. Bye bye.
Christa Guglielmelli (56:26.989) got you, okay. But I’ll just go ahead and mute and turn my camera off. Okay.
Christa Guglielmelli (56:34.053) Okay, got it. All right, thank you.