What we talked about
Udit Joshi, Product Manager at Google, leads the development of next-generation tools used by Googlers worldwide, integrating Google AI to automate support and sales conversations. He’s a builder at heart. In his past life as a startup founder, he learned how to build products from the ground up:skills he now applies at scale inside Google.
Udit believes we’re in a new era where AI lets anyone create amazing things, with or without technical expertise.
Show notes
Udit Joshi started his career by going door-to-door selling advertisement space on school notebooks to local businesses in India, at a scale that reached millions of notebook copies per month across multiple cities. That same zero-to-one builder instinct now shapes how he thinks about product management inside one of the largest engineering organizations in the world.
What we covered
- Udit’s campus startup, Impressions, printed advertisements on physical school and college notebooks through a local manufacturer, and within two years got published in a national newspaper. He co-founded it in 2013 while still in his second or third year of college, and it has since evolved into a full-fledged UI/UX design studio that continues operating today without him.
- At Google, his team builds the internal support and sales tools used by agents across every major Google product, Ads, YouTube, Pixel phones, Google One, Cloud, and Maps. These are first-party tools that compete with Salesforce, Zendesk, and ServiceNow, built in-house because Google’s scale produces requirements no third-party vendor can match.
- His proudest project was building one of the industry’s first conversational voice bots for Google Ads support in 2019-2020, before AI was mainstream. The bot used NLP to understand why customers were calling and route them to the right specialist team in seconds, cutting average routing time from over 10 minutes to near-instant, and saving the company millions of dollars.
- He now spends significant time designing the handoff between AI agents and human agents. The hardest scenario is a genuinely frustrated customer whose business is on the line, the kind of panic and urgency that current AI cannot read reliably. Getting that customer to the right human, with the right empathy, as fast as possible, is where he focuses product thinking.
- AI has fundamentally changed what he does as a PM: research that previously took days of reading press articles, analyst reports, and watching demos now takes minutes with Gemini’s deep research. He also uses Gemini Canvas and other internal Google tools for document generation, though he always iterates heavily on AI output rather than using it directly.
- His advice for aspiring PMs is to just build things, specifically now, when tools like Google Jules, Gemini Canvas, and vibe coding lower the barrier so far that a product manager can demonstrate a working prototype rather than a written requirements document. He says if he were graduating from college today, he would probably stay on the startup path rather than seeking a traditional job.
About Udit
Udit Joshi is a Product Manager for enterprise platforms at Google, where he has worked for close to six years. Before Google, he co-founded Impressions, a graphics design and unconventional advertising startup in India, and then moved into consulting before joining Google.
- LinkedIn: https://www.linkedin.com/in/uditjoshi92
- Website: https://www.google.com
Episode 36 of the PreVetted Podcast.