What we talked about
Veronique Rozan shares how she manages TE Connectivity’s worldwide sensor portfolio, builds value-based pricing, navigates tariffs and constant change, and balances (by choice) a demanding executive career with family, offering candid advice for aspiring women leaders.
Show notes
Veronique Rozan strips pricing strategy down to a single principle: charge exactly what the customer is willing to pay, and everything else follows from there. What makes that deceptively hard at TE Connectivity is that she applies that principle across a global sensor portfolio spanning pressure, temperature, position, force, vibration, and optical sensors, serving automotive, industrial, medical, and aerospace markets simultaneously while navigating post-COVID inflation corrections and real-time tariff changes.
What we covered
- Sensors are the starting point of the digital world: every piece of data, from COVID respiration machines to factory condition monitoring to automobile diagnostics, begins with a physical measurement. Veronique describes sensors as the fundamental “touch, feel, hear, see” layer without which no digital decision is possible.
- Her pricing philosophy boils down to value-based pricing: understand what the customer is willing to pay, and find the balance between overshooting (losing market share) and undershooting (sacrificing margin). Price curves are standardized by product line and region to make an otherwise unmanageable SKU count tractable.
- Tariff volatility is a live operational challenge, not an abstract risk. Veronique described her team preparing actively for potential tariff changes on a specific August date, communicating changes to customers in real time, extra work she acknowledges the business “could do without, but it is what it is.”
- After four-plus years of near-constant organizational change at TE Connectivity, Veronique learned that promising stability is a lie, so instead she promises clarity: clear expectations, clear roles, and continuity in personal development regardless of who the manager is. She specifically works to prevent the “reset the clock” problem when team members get new managers.
- She built in mandatory in-person team gatherings for her globally distributed team precisely because remote work collapses coworkers into names and titles. Getting people in the same room, and to customer sites, converts anonymous collaborators into actual human beings, which she says has a measurable effect on communication speed and quality.
- Her advice to younger women aspiring to senior roles is direct: figure out what you want first, then say it out loud to the people who can actually make it happen. Early in her career she waited to be noticed; she now coaches others to ask explicitly rather than assuming managers have a crystal ball.
About Veronique
Veronique Rozan is Senior Director of Product Management and Pricing at TE Connectivity, where she owns the P&L for the company’s full global sensor portfolio and leads teams across the US, Europe, and Asia. She relocated from France to the US about 15 years ago and has grown her scope at TE from a single product line to all sensor technologies across all markets.
- LinkedIn: https://www.linkedin.com/in/vrozan
- Website: https://www.te.com/es/home.html
Episode 33 of the PreVetted Podcast.