Episode 135

Muhammad Atif on Building Software That Lasts: Quality, AI, and 20 Years of Lessons

With Muhammad Atif,
May 15, 2026

What we talked about

Muhammad Atif, CTO and President of PureLogics, has spent nearly two decades building over 1,200 products across 30 countries. In this episode, he breaks down what it actually takes to deliver quality software at scale and why most companies get it wrong.

Show notes

Today I’m joined by Muhammad Atif, CTO and President of PureLogics, a digital product development agency he co-founded back in 2006 with a mission to turn ideas into reality.

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